• 🗣️ /beh'nɑ:m/ as in comfortably beh-numb

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Assistant Professor of Marketing (tenure-track) at University of Texas at Dallas, Naveen Jindal School of Management (UTD JSOM).

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• PhD & MSc • Marketing, Carnegie Mellon University
• MSc & MBA • Operations Management, Sharif University of Technology
• BSc • Electrical Engineering, Iran University of Sci. and Tech. </aside>

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CV - Behnam Mohammadi.pdf

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<aside> <img src="/icons/user-circle_purple.svg" alt="/icons/user-circle_purple.svg" width="40px" /> I am interested in understanding the behavior of generative AI, especially Large Language Models (LLMs) like the ones used in ChatGPT, when deployed in marketing applications such as customer simulation and content creation. This involves developing methods to interpret LLM outputs, innovating algorithms to enhance AI creativity, and advancing our knowledge of the role of ‘agentic’ AI in business automation. My work also utilizes game theory to study the economic consequences of AI transparency regulations like GDPR.

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In my free time, I read about programming languages (Haskell, Elixir), Vim, and AI. I get passionate about our relation to technology (esp. LLMs) and I also blog about my workflow customizations.

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