Warmup

You do:

• Quick poll:
  • “Who’s used AI images outside this course?”
  • “Where have you seen AI visuals in ads or social this week?”
• Show 3–4 slides of real campaigns using generative AI (Coca-Cola’s “Create Real Magic,” Zalando’s AI imagery, a small-brand campaign from a case study).Visme+4Coca-Cola Company+4Marketing Dive+4
• Frame AI as “your junior creative team”:
  • fast moodboards,
  • more ad variants,
  • quick localization,
  • not necessarily final production.

In other words: AI isn't just automating design—it's enabling creative possibilities that were financially or logistically impossible before. We're talking about mass personalization, instant iteration, and democratizing high-production value.

Critical Discussion Points:

1. AI as Assistant, Not Replacement: IBM positioned AI as augmenting their 1,600 designers, not replacing them
2. Brand Consistency Challenge: Initial AI outputs lacked brand consistency—solved by training models on brand style guides
3. The Skepticism Hurdle: Marketing teams feared replacement; the solution was reframing AI as a "co-pilot"

Mini prompt to project:

“Give me 5 ways a brand like [Coca-Cola / Nike / local brand] could use AI-generated images beyond social media posts.”

Let ChatGPT/Gemini answer live; use it to seed ideas.

Creative marketing use cases to highlight

Think in terms of marketing jobs-to-be-done rather than “cool images”:

A. Campaign concepting & moodboards

• Generate stylistic exploration: “What if Nike did a retro 90s anime campaign?” or “What would a sustainability-focused rebrand of Coca-Cola look like?”
• Use Nano Banana to keep the same product or character but swap scenes/styles rapidly (day/night, different seasons, different locations).Gemini+2Google DeepMind+2
• Marketing angle: show how brands like Coca-Cola used generative AI to co-create visuals with fans (“Create Real Magic”).Coca-Cola Company+2Marketing Dive+2